Sales Executives and Marketers Can Now Launch Multi-Channel Communications Right from Their Salesforce CRM User Screen

Kansas City, MO - November 1, 2009 - Engagement Systems, a 1:1 automated marketing system integrated with Salesforce CRM, today announced they have become a certified AppExchange partner.

"We are excited to be able to provide a larger group of Salesforce CRM users access to our marketing campaign system by making three versions available on the AppExchange," said Karen Wilcox, VP Business Development of Engagement Systems.

Engagement Systems' initial releases on the AppExchange include ES-Basic, an entry-level system available as a free download. ES-Lite, for small businesses, and ES-Premium, for mid-size companies and larger enterprises, are also immediately available. All versions are embedded within the Salesforce CRM user screen for seamless and complete integration, eliminating the need for users to toggle between multiple platforms or tabs to execute marketing communications.

Engagement Systems (http://www.engagementsystems.com) was built using proprietary technology that allows salespeople to quickly initiate personalized communications or multi-touch campaigns to one lead or contact at a time. Engagement Systems' rule-based triggers also allow marketers to automatically launch multi-channel campaigns containing email, direct mail and personalized web pages to segmented groups or individuals based on their stage in the customer lifecycle.

"Because Engagement Systems builds upon standard Salesforce CRM processes, using it came very naturally, without the steep learning curve of some marketing automation systems," said Brad Oddo, CEO of Marathon Processing Systems. "Engagement Systems has helped our sales and marketing staff work smarter, letting us build relationships with more prospects than possible before. We were able to achieve a 20% sales growth in just five months using Engagement Systems."

Engagement Systems separates itself from competing CRM marketing automation applications by providing a system that eliminates the need for additional marketing resources, consulting, IT and training expenses. Clients are guided through the process, with Engagement Systems providing all custom product programming and business rules coding necessary for implementation and tracking. Because other systems are so complex, Engagement Systems' full integration and ease-of-use make them a leading innovator in the marketing automation industry.

"Engagement Systems offers a unique solution with a lower total cost of ownership and faster implementation," Wilcox said. "This is the biggest thing that sets us apart from other automated marketing systems, and is also the biggest benefit for our clients."

About Engagement Systems

Engagement Systems helps companies leverage their CRM investment and maximize sales and marketing resources to grow sales revenue and improve ROI with an automated marketing campaign system. The web-enabled software works with existing CRM systems to access prospect and customer information and make that data actionable for more efficient B2B lead generation, lead conversion, customer retention and customer win-back.

From single communications to multi-step, multi-channel campaigns utilizing email, direct mail, pURLS and landing pages, each personalized communication is automatically created, delivered, tracked and reported within the CRM record, eliminating time-consuming manual processes and ensuring consistent, relevant, and timely communications that move prospects through the buying process and build valuable relationships with existing customers.

For more information, visit www.EngagementSystems.com, call 866.938.3658 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Media Contact:

Karen Wilcox
Engagement Systems
866-938-3616, Ext. 255
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