Choose The Automated Marketing Solution That's Right For You
 Discovering which Engagement Systems marketing campaign software is right for you starts by looking at your company's structure and the functionality you need to reach your goals.
| ES-Lite |
ES-Premium |
| Perfect for the smaller firm with less than 20 users OR companies with a very focused need (i.e.: call centers), ES-Lite places communication and campaign functions in your Salesforce CRM user screen. This sales automation application gives individual users the control to execute automated marketing programs, to one contact at a time or to a segmented group of contacts. |
Firms that manage a large number of leads per month and have users in multiple departments will benefit from ES-Premium automated marketing campaign software. With streamlined efficiency, ES-Premium utilizes business rules along with event and behavior triggers to automatically initiate, schedule, deliver and track multi-media campaigns. |
| Automated Marketing Management |
ES-Lite |
ES-Premium |
| Implement automated marketing campaigns with a series of touch points |
 |
 |
| Establish multiple marketing tracks for lead generation, nurturing, win-back and retention |
|
|
| Automatically transfer contacts among marketing tracks based on business rules |
|
|
| Use event and behavior triggers to start and stop the delivery of marketing messages to individual contacts |
|
|
| Direct Marketing CRM Interface |
ES-Lite |
ES-Premium |
| Custom direct marketing module placed within your existing CRM interface for use by salespeople |
|
|
| Individual, personalized marketing pieces initiated from within CRM |
|
|
| Users can segment marketing lists within CRM and initiate campaigns |
|
|
| One-to-One Communications |
ES-Lite |
ES-Premium |
| Permit users to customize content for one-off greeting cards and announcements mailed to individual recipients |
|
|
| Personalize mail sent to a list with content relevant to each recipient |
|
|
| Personalize email sent to a list with relevant content for each recipient |
|
|
| Deploy campaigns relevant to every stage of customer lifecycle: Awareness Building, Lead Nurturing, Customer Retention, Brand Building and Reactivation. |
|
|
| Generate and deploy personalized landing pages and microsites for prospects and clients via PURLs |
|
|
| Communication content and offers determined by recipient's status and behavior reported in CRM |
|
|
| Multi-Channel Campaigns |
ES-Lite |
ES-Premium |
| Send direct mail pieces and campaigns including postcards and greeting cards |
|
|
| Automatically schedule phone call reminder tasks for salespeople in their CRM account |
|
|
| Include automatic email touches in campaigns |
|
|
| Create online interaction using personalized landing pages (PURLs) and microsites |
|
|
| Gain insight on prospects and clients with online and direct mail surveys |
|
|
| Automated CRM Reporting |
ES-Lite |
ES-Premium |
| Schedule task reminders for CRM users |
|
|
| Write back completion of marketing touches to CRM |
|
|
| Track recipient's interaction with marketing pieces and report to their CRM contact record |
|
|
| Input survey answers in respondent's CRM contact record |
|
|
| Customized reporting |
|
|
To find out more, take a closer look at ES-Lite and ES-Premium.
|
Engagement Systems is a certified AppExchange Partner.
|
