Automated Customer Lifecycle Marketing For Maximum ROI

Your investment in Engagement Systems' automated marketing communications and campaign system allows you to reach your contacts from the moment you capture them as a lead, through their complete lifecycle with an automatic, repeatable process. This coordinated marketing and sales effort results in:

Lead Generation

Supplement your inbound lead capture with segmented, targeted campaigns that build awareness and generate high quality leads with highly personalized marketing content. By using personalized URLs, surveys and microsites, you'll gain additional information on these leads to further qualify them while alerting your sales team to ‘hot' prospects.

Learn more about Engagement Systems' Automated Lead Generation.

Lead Nurturing

Increase lead-conversion rates by maintaining an ongoing dialog and sharing relevant information with your leads to help move them through the buying cycle. Using the information stored in your CRM system, Engagement Systems automatically initiates multi-channel marketing campaigns to communicate the right information at the right time, allowing you to:

• More easily develop client relationships
  
• Guide leads through the buying process more quickly
• Address common pain points and close sales faster
• Shorten the sales cycle making salespeople more efficient
• Increase company revenues

Learn more about Lead Nurturing Programs and let Engagement Systems uncover the hot leads for your sales staff.

Customer On-Boarding and Retention

Successfully on-board new customers to reinforce their purchasing decision, and maintain customer relationships you've worked hard to develop. Sending automatic, timely and consistent communications helps support sales efforts to increase up-selling and cross-selling, fight attrition and increase customer purchases. You can send information such as:

• Best Practices and Tips
• Product and Service Announcements
• Special Offers
• Surveys
• Event Notices
• Personnel Introductions
• Milestone Recognition
• Much more

Read more about how to increase customer lifetime value with Customer Loyalty & Retention strategies.

Customer Win-Back

Use surveys to discover why customer purchases are waning or why a customer defected. Then, recapture those customers using a combination of sales activities and automated campaigns with targeted messages and offers. Once you've won back their business, automatically transfer them to your client retention program.

Read more about how Customer Win-Back Programs increase top and bottom-line performance.