Win Back Lost Customers And Reduce Customer Churn
The investment you made in acquiring customers and their potential lifetime value is worth fighting for. Contrary to popular belief, losing customers doesn't have to be an acceptable cost of doing business. The Harvard Business Review agrees; they found that cutting customer defections in half will more than double a company's growth rate.
Re-engage Defecting Customers Automatically
Employing customer win-back strategies doesn't have to be difficult. Engagement Systems' customer win-back programs work with your CRM system using rule-based triggers to automatically re-initiate contact with lapsed or defecting customers, pulling them back with targeted, personalized messages and offers.
Strengthen Customer Relationships
Engagement Systems' multi-channel marketing campaigns execute and track online and mail surveys to capture valuable feedback for improving service. Then, you can communicate personally with past customers to re-establish the relationship. Once recaptured, it's easy to transfer lapsed customers to your client retention program and enjoy the revenue and growth.
Learn more about preventing customer churn with Engagement Systems' loyalty and retention programs.