Increase Lead Conversion With Automated Lead Nurturing
You've spent extensive time and effort generating a bucketful of fresh leads and now it's time to hand them over to your talented sales team for lead conversion. What happens next can be a bleak picture:
- Up to 80% of prospects never receive a follow up phone call
- Of the remaining 20% of prospects, 70% are disqualified by the salesperson
- 70% of all incorrectly disqualified leads purchase from another vendor (according to Wendover's Sirius Decisions Study). Ouch!
With today's longer sales cycles, it's physically impossible for a sales person to manually follow up with every lead multiple times until they are ready to buy. Engagement Systems streamlines the time consuming process of building relationships with prospects by automatically delivering personalized lead nurturing touches on behalf of sales. Lead conversion rates improve dramatically, and you can use your marketing dollars to capture new leads, instead of recapturing neglected leads.
- Automatically deliver marketing communications and materials to help prospects make a buying decision
- Delivers relevant content based on behaviors, events and information in your CRM system
- Automatically schedules follow-up tasks for sales reps
- Multi-channel delivery options break through communications clutter
Each time a new lead is entered in your CRM, Engagement Systems marketing campaign management system schedules, delivers and tracks a series of highly-relevant communication touches to the prospect.
Ensure your company stays top-of-mind throughout the buying process with automated lead nurturing programs that increase lead conversion rates and revenue.
Learn how to turn converted leads into life-time clients with loyalty & retention tactics.