Automated Loyalty Marketing And Customer Retention Strategies
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Nothing is more painful than having a valuable customer leave or defect to a competitor. It seriously erodes your top and bottom line by:
- Wasting the investment you made in capturing the client
- Making it difficulty to achieve year-over-year sales growth
- Eliminating the potential lifetime value of the client
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Engagement System's customer retention strategies help companies become proactive about client on-boarding and retention campaigns, focusing on keeping their good customers happy instead of appeasing dissatisfied ones. Just a 5% increase in customer retention can increase profits by 100%.*
Personalized Customer Retention Communications
By automatically sending relevant communications that speak directly to your customers, Engagement Systems' on-boarding and loyalty marketing programs make it easy to build customer relationships and increase customer lifetime value. Engagement System's multi-channel loyalty marketing campaigns include:
- Newsletters
- Greeting Cards
- Email
- Personalized Landing Pages (pURLs)
- Surveys
Engagement Systems' SaaS-based software works in tandem with your CRM system to automatically execute these customer retention strategies – for the lifetime of the client – with:
- Cross-selling and up-selling campaigns
- Tips to help clients better utilize your products & services
- New product and service announcements
- Customer appreciation messages
- Client feedback surveys
All this, and more, is initiated, delivered and tracked automatically by Engagement Systems, with no additional effort from marketing or sales.
Learn more about Engagement Systems' marketing campaign automation for the entire customer lifecycle, including lead generation, lead nurturing and customer win-back.
*Harvard Business Review
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