Marketing Automation For Unified Sales And Marketing Success
The Problem: Sales vs. Marketing
Marketing is frustrated. The Sales team has wasted the new leads again. Do these complaints sound familiar?
- Marketing generates good leads, but Sales doesn't follow up on them
- Prospects are buying from the competition
- Sales doesn't use the materials that Marketing created
- Marketing pieces have been re-created by Sales beyond recognition and brand compliance
- Return on Marketing Investment is destroyed
The Solution: Sales + Marketing
Engagement Systems' sales and marketing automation is the solution for unified efficiency between Sales and Marketing - resulting in increased sales and profitability. Experience the difference:
- Maximizes the skills of each team
- Using insight from Sales, Marketing develops automated marketing campaigns with relevant content
- Speak to prospects and customers at each stage of the customer lifecycle
- Marketing communications are integrated with data from your CRM system
- Campaigns target prospects and customers to effectively support personal selling activities.
How Marketing Automation Works
Marketing automation with Engagement Systems can take your firm to the next level. Here's how it works:
- Taps into the data from your CRM system to customize and personalize communications
- Uses business rules, events and behavior triggers to initiate marketing campaigns at the right time
- Executes multi-touch, multi-channel campaigns for ongoing contact
- Eliminates manual tracking of campaigns and metrics by Marketing
- Creates, schedules, delivers and tracks individual marketing touches and campaigns for automated marketing campaign management
- Ensures consistent, relevant and timely communications
- Delivers higher lead conversion rates, improved customer retention and increased customer lifetime value.
Experience the difference Engagement Systems' marketing campaign automation can make in your firm. Imagine Sales, Marketing and Engagement Systems working together to generate more sales and improve ROI.
Contact us to learn more about the Engagement Systems difference and how easy it is to execute multi-channel campaigns with our marketing automation system.
Engagement Systems is a certified AppExchange Partner.