Multi-Channel Communications: Right Message, Right Medium, Right Time
 Cross-Channel Marketing Made Easy
Innovative firms are adopting multi-channel marketing – using multiple types of communications within a campaign – to achieve improved delivery, better response and conversion rates and ROMI. Using a variety of marketing tools to customize your marketing campaigns makes it exponentially more effective. Single-channel marketing (email for example) will not get your message through every time, preventing you from hitting the results you seek. A recent study by Epsilon showed that companies using multi-channel marketing averaged an 11% sales lift since integration.
Helping Marketers Work Smarter
Multi-step, multi-channel marketing campaigns can be complex. Engagement Systems eliminates the difficulty of coordinating these programs by automating the process through automatic scheduling, automatic execution and automatic delivery and tracking of your communications. Marketers get a great value for their buck and are freed up to develop other company projects.
 View how Engagement Systems incorporates multi-channel marketing into the sales process.
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Available Marketing Channels With Engagement Systems
Phone Calls
Phone Calls
 Engagement Systems schedules follow-up contact reminders in your CRM task manager. Call reminders can be triggered by a contact’s behavior or status changes in CRM, or as scheduled during Engagement Systems’ sales process optimization or marketing planning processes.
Surveys
Surveys
 Delivered via mail, email, landing page or PURL, Engagement Systems surveys are an effective method of prospecting leads, qualifying leads, and increasing customer retention. With Engagement Systems' CRM integration, all information captured is also input directly into the respondents’ contact record, providing your sales and marketing teams with valuable, actionable insight.
PURLs And Landing Pages
PURLs And Landing Pages
 Personalized URLs (PURLs) are dynamic web portals that include content and imagery personalized to the visitor, based on information from the CRM database. A Direct Marketing Association study found that campaigns that use PURLs average an additional 20 – 30% increase in response rates.
Email
Email
 Unlike marketing automation companies that rely solely on email, Engagement Systems strategically uses email in harmony with other marketing channels, increasing response rates beyond what either channel could achieve by itself. Engagement Systems’ CRM integration allows intricate personalization of email touches, perfect for communication to existing customers, such as client retention and cross-selling campaigns.
Direct Mail
Direct Mail
 Engagement Systems employs the latest in Variable Data Printing (VDP) and database technology to produce highly-personalized direct mail pieces including postcards, greeting cards, newsletters and more. Direct marketing produced using VDP has returned a 36% higher response rate and a 47% increase in repeat business, according to a CAP Ventures study. Plus direct mail never gets caught in a spam filter.
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View how Engagement Systems incorporates multi-channel marketing into the sales process